Digital Sport / Checkout & User Area
My role
UX/UI Design
The team
- 1 UX/UI Designer
- 1 Frontend Developer
- 1 Backend Developer
- 1 Infrastructure Engineer
- 1 Project Manager
Duration
4 months
Status
Finished
What was going on?
Digital Sport is the leading e-commerce platform for sports gear and fashion in Argentina, handling high sales volumes across the country. However, its checkout flow and design had remained unchanged for years, and early user feedback was signaling the need for an update. This project aimed to rethink the experience and align it with today’s expectations.
How we tackled it
Through a combination of testing processes and research tools — including User Testing, Heuristic Evaluations, Google Analytics, and User Interviews — we identified the main pain points in both the checkout flow and customer area. Some key findings included unnecessary steps in the checkout, lack of clarity about its length, and overwhelming information presented at once. In the customer area, outdated aesthetics, overly technical information, and poor navigation were among the major issues.
After completing an information architecture and user flow creation phase, followed by medium-fidelity wireframes and a final high-fidelity prototype in Figma, we arrived at the redesign solution shown below.
Product detail page. Tap to expand.
Shopping cart. Tap to expand.
Shipping method selection. Tap to expand.
Payment selection. Tap to expand.
Warning message. Order not yet confirmed. Tap to expand.
Order confirmation with purchase details. Tap to expand.
User registration screen. Tap to expand.
Login screen with third-party platform options. Tap to expand.
User profile screen. Tap to expand.
Screen showing all orders placed by the user. Tap to expand.
Order details screen. Tap to expand.
User’s available gift cards. Tap to expand.
Returns and exchanges, both completed and in progress. Tap to expand.
N/N
Although the final designs for both the checkout and customer area were approved, the client ultimately decided not to move forward with implementation. Due to broader platform issues, their internal team chose to prioritize other technical improvements first.
This was my first project for a client of Digital Sport’s size, where even the smallest decision could have a massive impact. It taught me the true importance of thorough research and testing — every change, no matter how small, must have a clear reason behind it.
This was my first project for a client of Digital Sport’s size, where even the smallest decision could have a massive impact. It taught me the true importance of thorough research and testing — every change, no matter how small, must have a clear reason behind it.
Although I still hope the project will eventually move into production, I am no longer part of the agency that originally led it. As a result, I won’t be able to track its future performance, but I’m proud of the work achieved and the impact it could bring.
Although I still hope the project will eventually move into production, I am no longer part of the agency that originally led it. As a result, I won’t be able to track its future performance, but I’m proud of the work achieved and the impact it could bring.