Ricoseller Basketball Shoes
My role
UX/UI Design
The team
- 1 UX/UI Designer
- 1 Backend Developer
- 1 Frontend Developer
- 1 Project Manager
Duration
3 months
Status
Finished
What was going on?
When we first connected, Ricoseller was a young brand already showing strong sales results — even without an e-commerce platform. With no visual identity beyond its name, all sales were managed through Instagram and Mercado Libre. The founder had a clear vision and felt it was time to take the next big step: building a brand and launching a full online store.
How we tackled it
The project began with research phases including user interviews, surveys, and competitive benchmarking. Many insights from the brand development stage were also valuable in shaping the e-commerce experience.
The design process moved from early drafts to high-fidelity prototypes, followed by user testing with five participants. After launch, we tracked performance using analytics and heatmaps to monitor real-time behavior and improve the site.
We knew the platform had to be highly customized to deliver a great user experience and showcase the new brand identity. Since solutions like WooCommerce or Shopify were too limited, and time didn’t allow for in-house development, we decided to outsource the build to a trusted development team — a first for us.
Hero section highlighting the visual identity of the brand. Tap to expand.
Tailored section designed to spotlight the product. Tap to expand.
Social media section inviting exploration and engagement. Tap to expand.
Section with user testimonials and store benefits. Tap to expand.
Browse all available products. Tap to expand.
Detailed view of the selected product. Tap to expand.
Overview of items in the shopping cart. Tap to expand.
Checkout step for entering shipping details. Tap to expand.
Confirmation page for completed purchase. Tap to expand.
+13.500
average monthly visits in the first 3 months
+250%
boost in total revenue after launch
2.8%
conversion rate in the first months
This was the first time I collaborated with an external company for development, and the experience was very positive. Understanding how other teams work — their timelines and processes — was incredibly valuable. It also reminded me what can be achieved under pressure when you’re truly excited about a project and believe in its potential.
This was the first time I collaborated with an external company for development, and the experience was very positive. Understanding how other teams work — their timelines and processes — was incredibly valuable. It also reminded me what can be achieved under pressure when you’re truly excited about a project and believe in its potential.
For a newly launched project like Ricoseller, everything is still to be discovered. The brand recently expanded into basketball apparel, opening up even more opportunities. Looking ahead, it would be exciting to explore new e-commerce tools such as virtual try-ons, loyalty programs, and — given the energy of the niche — ways to foster interaction between users.
For a newly launched project like Ricoseller, everything is still to be discovered. The brand recently expanded into basketball apparel, opening up even more opportunities. Looking ahead, it would be exciting to explore new e-commerce tools such as virtual try-ons, loyalty programs, and — given the energy of the niche — ways to foster interaction between users.