Amelia Real Estate
My role
UX/UI Design & Web Development
The team
- 1 UX/UI Designer
- 1 Backend Developer
- 1 Frontend Developer
- 1 Project Manager
Duration
4 months
Status
Finished
What was going on?
Amelia is a real estate agency based in Mallorca, a growing and highly competitive market. In an effort to stand out and embrace a more digital-first identity, the agency invested in a full rebrand and the development of a new web platform — combining modern design with the needs of both buyers and sellers.
How we tackled it
My role in this project included both UX/UI design and frontend development. We started with a research phase that informed both the visual rebrand and the new platform. This included user interviews, user testing, conversations with the agency’s commercial agents, benchmarking, and a deep analysis of Google Analytics data and other tracking tools provided by the client.
From there, we moved into mid-fidelity wireframes, then high-fidelity UI design, and finally development and user testing to ensure functionality and clarity across the experience.
Homepage hero with search form. Tap to expand.
Corporate section with brand purpose and values. Tap to expand.
Carousel with real user reviews from Google Business. Tap to expand.
Final section with call to action and site footer. Tap to expand.
About page with a casual, human-centered image. Tap to expand.
Informational carousel aimed at property sellers. Tap to expand.
Logo cloud showcasing trusted partners and clients. Tap to expand.
Service tiers tailored for sellers. Tap to expand.
Listings page showing properties for sale or rent. Tap to expand.
Full property details page. Tap to expand.
Meet the team section with real portraits. Tap to expand.
Individual presentation of team members. Tap to expand.
Contact page including a form, and alternative ways to reach out. Tap to expand.
+30%
increase in website traffic
+20%
growth in leads captured through the site
+18%
increase in average time spent on the site
This was my first project in the real estate space, and the first time I designed a platform for two very distinct audiences: property buyers and sellers. It was a valuable experience in balancing those needs throughout the process. It was also the first time I was involved from early design to frontend development, which taught me a lot about time management and project flow. On top of that, working within a limited CRM system pushed me to find creative ways to apply the changes we believed were necessary.
This was my first project in the real estate space, and the first time I designed a platform for two very distinct audiences: property buyers and sellers. It was a valuable experience in balancing those needs throughout the process. It was also the first time I was involved from early design to frontend development, which taught me a lot about time management and project flow. On top of that, working within a limited CRM system pushed me to find creative ways to apply the changes we believed were necessary.
The main challenge moving forward is to increase the number of leads from users looking to sell their properties. We're currently working on new tools and features aimed at improving that conversion rate and supporting the agency’s growth on the seller side.
The main challenge moving forward is to increase the number of leads from users looking to sell their properties. We're currently working on new tools and features aimed at improving that conversion rate and supporting the agency’s growth on the seller side.