Mallónica — Holistic Therapy Platform
My role
UX/UI Design & Web Development
The team
- 1 UX/UI Designer
- 1 Fullstack Developer
- 1 Copywriter
Duration
3 months
Status
Finished
What was going on?
Camila is a therapist with many years of experience who decided to bring her practice into the digital world. She needed a website where she could connect with patients, share her approach, and offer remote sessions to expand her reach and accessibility.
How we tackled it
I followed a full Design Thinking process, starting with research that included interviews with real users, benchmarking, and the creation of a user persona. From there, I moved into wireframing, prototyping, and conducted usability testing with target users to validate the experience.
For development, I built the site on a WordPress foundation but fully custom-coded the front end using HTML, SCSS, JavaScript, PHP, Lenis, and GSAP — ensuring performance, smooth interactions, and full control over structure and scalability.
+20
new sessions booked through the site in the first week
~40
average daily visits during the first month
2.3%
average conversion rate in the first month
This was one of the few projects where I handled both design and development, and the only one I’ve led as a freelancer (with support from a copywriter). One of the biggest takeaways was learning to structure the project with clear phases and deadlines — which helped me avoid burnout and stay focused. It also taught me how to mentally separate design and development so I could give each part the attention it deserved.
This was one of the few projects where I handled both design and development, and the only one I’ve led as a freelancer (with support from a copywriter). One of the biggest takeaways was learning to structure the project with clear phases and deadlines — which helped me avoid burnout and stay focused. It also taught me how to mentally separate design and development so I could give each part the attention it deserved.
The goal is to keep iterating and improving the platform over time. The next steps include integrating a blog with a connected newsletter system, and developing an academic area where Cami will offer online courses. The foundation is already in place, and the project is evolving with each new phase.
The goal is to keep iterating and improving the platform over time. The next steps include integrating a blog with a connected newsletter system, and developing an academic area where Cami will offer online courses. The foundation is already in place, and the project is evolving with each new phase.